What do we mean by the "right people?"

There are many definitions of advertising/marketing. However, all agree that the business is driven by "ideas." Ideas that inform, promote, compel, convince, and sell are the life-blood of the advertising/marketing business.

The "right people" are those individuals who consistently come up with those ideas that compel consumers to take positive action regarding a client’s product or service.

What do we look for when we search for the right person? We look for education, experience, training, and intelligence. Perhaps more importantly, we also look for accomplishment, ambition, energy, passion, street-sense, and a "get it done" mentality. We also look for a sense of humor, and an ability to laugh at one’s self.

We’re different from other search firms because we haven’t spent our lives as just professional recruiters. We grew up in advertising and marketing at top agencies and corporations like Young & Rubicam, Johnson & Johnson, and Estee Lauder. We know first-hand how challenging yet rewarding a career in advertising and marketing can be.

The benefit for you is that we can put not only our experience, but also our perspective to work for you. Our approach to the search business is honest, organized, and productive. And we are as competitive as anyone around.

Contact us for details regarding our approach to the search business, and to find out if we do have a sense of humor.